Modern Color’s 3-in-1 Color Refresh + Cleanse + Conditioner Platinum  instantly neutralizes brassy & yellow undertones in hair, boosting color with every wash. From blonde highlights to platinum blondes, Modern Color will keep your color fresh. NOTE: This product will be shipped separately if purchased with other brands. Thanks

Similar to a Purple Shampoo, Modern Color offers an easy, at-home application solution to liven up locks between salon visits while promoting more manageable, healthier hair with our patented Nourish Color Bond Technology™ and a blend of strengthening and shine-boosting natural ingredients.

Platinum can be used on gray hair to neutralize brassy tones and smooth coarseness for a shiny, bright result. 

Unlike drugstore brands that damage and weaken hair, Modern Color fortifies, repairs and revitalizes the look and feel of hair’s overall health. 

Modern Color's 8 stunning hues are carefully formulated to offer enough versatility to deposit color, maintain vibrancy, and personalize across a spectrum of hair tones, hues and textures.

✓ 100% Vegan 
✓ Cruelty Free
✓ Sustainably Packaged In Recyclable Aluminum
✓ Certified Clean Beauty 
✓ Free of SLS, Sulfates, PPD, Parabens & GMOs 
✓Non-toxic Fromula
✓ Formulated & Produced in Los Angeles, California 

If you want to deposit a blonde hue onto hair, we recommend mixing PLATINUM with HONEY to create a sun-kissed, beach-blonde look. 
https://www.moderncolor.com/collections/all-products/products/honey

Platinum can also be mixed with other Modern Color shades to create custom pastel and cooler-toned hues.